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Oyin Handmade is a company based in Baltimore that produces a line
of all-natural hair and skin care products for the whole family.
of all-natural hair and skin care products for the whole family.
I worked with the owners to redesign the brand identity and create a fresh,
colorful look that conveyed the fun spirit of the company. I replaced the earth
tones with a brighter color palette, unified the packaging and made the labels more
legible. I also streamlined the already existing logo, updated the type treatment
and added a circle to the mark, which changes color according to the product.
colorful look that conveyed the fun spirit of the company. I replaced the earth
tones with a brighter color palette, unified the packaging and made the labels more
legible. I also streamlined the already existing logo, updated the type treatment
and added a circle to the mark, which changes color according to the product.
The re-branding helped to raise the profile of the brand, and as a result the
products are carried nationally in stores such as Target and Whole Foods.
products are carried nationally in stores such as Target and Whole Foods.
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